The WayMaker Men’s Summit is an annual empowerment conference that brings together 3,000+ Black men and teens to gain insights, network, and grow in various areas of life, including business, politics, sports, entertainment, religion, and health. The summit, spearheaded by WayMaker Media, features keynote speakers, panel discussions, networking opportunities, branded activations, and content focused on personal and professional development.

However, prior to reaching its current scale, the summit was in need of growth, having never hired a dedicated marketing team. In 2022 Narratent became agency-of-record for its media and events business.

After inheriting the digital media (website, social, email) side of WayMaker from an out-of-state based general market print media agency, we quickly helped the brand seize exponential growth. This was in large part due to fresh creative templates designed to capture attention through devices within seconds, copywriting with a tone and voice more relatable to the audience, and the introduction of new content pillars such as news and trending topics.

The results have netted WayMaker's exponential growth of its digital audience and advertising revenue. The summit has also seen its own standalone growth, with a 5x increase in attendance and 2.5x in sponsorship revenue.

"Black Ambition" isn’t just a story; it’s a movement. In just over a minute, this production captures the power, drive, and ingenuity of a community that refuses to be underestimated. It’s about ambition, resilience, and creating pathways where none existed before.

Through dynamic visuals and a narrative that pulses with energy, the film highlights the changemakers and innovators shaping a brighter, bolder future. From the spark of an idea to the ripple effects of success, "Black Ambition" is a celebration of the extraordinary potential within us all.

But this isn’t just about telling a story. It’s about starting a conversation — one that challenges the status quo and dares to dream bigger. "Black Ambition" reminds us that the future doesn’t just happen; it’s built, brick by brick, by those bold enough to seize it.

Because ambition is more than a word. It’s a legacy in the making.

Behind every iconic image is a journey, and WayMaker Media’s first-ever digital cover with Nick Cannon isn’t just a photoshoot — it’s a statement. This project marks a pivotal moment for both the brand and the visionary behind the lens, as they come together to redefine what it means to tell stories in the digital age.

The project seamlessly blends artistry, innovation, and a celebration of Nick Cannon’s multi-faceted influence. From the dynamic behind-the-scenes moments to the final, polished cover, every detail speaks to the collaboration between a creative force and a media platform unafraid to break new ground. Shot in vivid HD, the visuals exude energy, precision, and the kind of boldness that inspires movements.

At its core, this project is a testament to creative vision and execution. From conception to final cut, our team took the lead in every step of the process. We carefully crafted the narrative, directed the shoot to reflect Cannon’s dynamic personality, and edited the final visuals to deliver a polished and impactful story. Every decision was made with purpose — to ensure the final product was as bold and memorable as the man on the cover.

But this wasn’t just about capturing a single moment — it was about crafting a legacy. The campaign extends beyond the cover, delivering a cohesive narrative through social media, video, and stunning photography that invites audiences to see Cannon not just as a cultural icon but as a symbol of resilience, creativity, and ambition.

WayMaker Media’s digital cover with Nick Cannon sets a new standard, proving that the future of storytelling isn’t just here — it’s evolving. This collaboration is more than content; it’s a movement. A celebration of innovation, artistry, and the stories that shape us all.

WayMaker Media’s digital cover featuring the cast of "Sistas" is a celebration of sisterhood, resilience, and storytelling that resonates. In just 20 seconds, this vibrant piece of media captures the dynamic energy and undeniable chemistry of a cast that’s redefining representation on screen.

With its striking vertical composition and bold visual style, the video isn’t just a feature — it’s a spotlight, showcasing the talent, grace, and power of "Sistas" in a way that feels as compelling as the stories they tell. It’s more than a cover; it’s a cultural moment, brought to life by WayMaker’s commitment to honoring the voices that shape our world.

This digital cover isn’t just seen — it’s felt. A tribute to artistry, empowerment, and the bonds that make "Sistas" a phenomenon.

In 2023, McDonald’s brought more than just iconic menu items to the Hyde Park Summer Fest in Chicago — it brought the love. Fresh burgers, hot fries, and refreshing slushies turned a high-energy festival into an unforgettable, flavor-packed experience.

Narratent captured the heart of the activation, translating the buzz on the ground into a dynamic video story designed to keep the energy alive long after the last fry was served. It wasn’t just about the food; it was about the moments — the smiles, the connections, the pure joy of a community coming together.

The results? A ripple effect that reached far beyond the festival grounds. Franchisees celebrated increased market share for both fan favorites and fresh menu launches, while McDonald’s deepened its relationship with a key market for Black American residents. This wasn’t just an event — it was a movement, turning golden arches into a symbol of community loyalty and cultural connection.

Because at Hyde Park Summer Fest, McDonald’s wasn’t just part of the celebration. It was the celebration.

Abisola Whiskey isn’t just a name — it’s a legacy. This film dives deep into the heart of a brand that’s rewriting the rules of tradition and innovation in the world of spirits. At its core is a story of passion, craft, and the relentless pursuit of perfection.

The video takes viewers on an intimate journey through Abisola’s origins, the artistry behind every drop, and the community that breathes life into every bottle. Its vertical format brings an almost tactile immediacy, inviting audiences to lean in, feel the texture, and savor the flavor of a story steeped in authenticity.

From the grain to the glass, "The Story of Abisola Whiskey" isn’t just a celebration of a drink; it’s a tribute to the people and principles that make it exceptional. And as the film’s final moments fade, one thing is clear: Abisola Whiskey isn’t for everyone — it’s for those who understand the art of distinction.

This isn’t just a product story; it’s an experience. A toast to those who pour their souls into every creation and dare to tell their story, one sip at a time.

Sophistication meets craft in this beautifully shot creator video for Ten To One Rum. Every second of this social media asset exudes the brand’s essence — refined, elevated, and unapologetically authentic. The spotlight is on a modern take of the Hemingway Daiquiri, crafted by a skilled mixologist who brings the drink to life with precision and artistry.

From the delicate pour of Ten To One Rum to the zest of citrus and a perfectly chilled glass, each detail is captured in rich, cinematic visuals that make you feel like you’re sitting at the bar, savoring the moment. It’s more than a cocktail; it’s an experience — a toast to the timeless craft of rum-making and the joy of sharing it.

This video doesn’t just sell a drink; it sells a lifestyle. A reminder that with Ten To One, every sip tells a story, and every cocktail becomes an invitation to celebrate the art of the possible.

In this powerful sizzle reel, the Founder of WayMaker Media takes center stage at the WayMaker Men’s Summit, delivering an unforgettable message of inspiration, resilience, and purpose. Against the backdrop of a captivated audience, his words resonate like a call to action — a challenge to rise above limitations and embrace the fullness of potential.

Shot with a cinematic flair, the video captures not just the energy of the summit but also the heart of its mission: empowering men to redefine their lives and their legacies. Every frame pulsates with a sense of movement and possibility, reflecting the bold vision of WayMaker Media.

This isn’t just a highlight reel; it’s a glimpse into a transformative experience. A reminder that leadership starts with courage, and the best way to shape the future is to inspire it.

Tequila With Friends knows how to celebrate, and National Tequila Day is no exception. This visually stunning promotional video captures the spirit of the day, blending vibrant moments with a touch of elegance that defines the brand.

From the pour of the perfect glass to shared laughter and raised glasses, the film embodies the ethos of Tequila With Friends: bringing people together through the magic of great tequila. Every frame celebrates connection, flavor, and the art of living life to the fullest.

This isn’t just a drink; it’s an experience — one that toasts to friendships, good times, and the memories yet to be made. On National Tequila Day, Tequila With Friends doesn’t just pour tequila; it pours joy.